Paris
81 rue du Tir,
Maisons-Laffitte
Annecy
12 route de Vignières,
Annecy
+33 (0)9 53 88 86 02
We help brands to define, shape and express their personality and positioning through inspiring and engaging stories that resonate with their customers' expectations.
Most customers are looking for products and services from companies that share their values. This is a new paradigm for brands - companies to which we provide sense and creativity.
For a long time, the challenge was to strike a subtle balance between power and affinity. Today, that's no longer enough. To be successful, you also have to win the battle for people's attention.
Creating a visual identity is all about developing a language based on a graphic vocabulary that is distinctive, recognisable and remarkable. No matter whether it's the most beautiful, the most modern, the most elegant or the one that appeals to the greatest number of people. A good identity is one that is remembered, recognised and says something about your brand.
In our digital world, the experience offered to users throughout their journey has become one of the main evaluation criteria. That's why we take particular care to design and create sensitive and effective interfaces between brands and their customers.
Showcasing your products where they are sold, while respecting technical constraints, is the basis. But doing so while continuing to develop the story of your brand, during the (first) meeting between a consumer and a brand, is a major challenge.
If the truth is (and always will be) in the product, the challenge is to give meaning by enabling brands to resonate with the aspirations of the times and become a point of reference in a world in perpetual motion.
A lot is at stake on these new media, where consumers come looking for information, recommendations and entertainment. It's by building a brand's social influence that it can turn its customers into ambassadors.
Display, emailing, keywords, Pre-Roll, In-read, Native, In-Stream, ... the channels and formats are as many as the KPIs are varied: SQL, MQL, Reach, engagement, coverage, repetition, ... The only way to orchestrate all this is to manage each campaign with the ultimate aim of optimising performance.
Nowadays, brands need to be expressive and interactive. Imagining and producing useful, engaging and long-lasting content has become strategic if you want to go beyond the simple need for 'snack content', bring your story to life and connect your brand with its customers.
Print or digital, our graphic designers create and produce all the media you need to bring your projects to life.
It's when it comes to producing images, whether static or animated, that all the forces of the agency come together to tell stories in keeping with the values of the brands we work with.
Art, Copy, ... and Code. Too many agencies forget this last item, which has become essential if great ideas and beautiful models are to become reality and realize their full potential.