Maxey
It's urgent to take time
You never get the chance to make a good first impression twice. So when you're setting up an ambitious law firm that aims to grow and not just rely on its 2 founding partners, you urgently need to take time to ask yourself the right questions and define the right communications strategy.
Participating in the creation of a company alongside its founders is an opportunity, but also a major challenge. As an agency, our role is to open up the field of possibilities, to inspire, to explore unexpected paths, but also to focus energies on the essential so as not to lose focus.
We wanted to come up with an original name that went beyond the identity of the partners, while reflecting their image.
We wanted to develop subtle, feminine graphic codes in a world of lawyers that is often cold and aseptic.
We wanted a logo that was all finesse and roundness to give an impression of balance and evoke the seals of justice.
The client
Maxey is a law firm based in Paris and Versailles, specialising in family law, children's law, criminal law, inheritance law and employment law. The firm has also developed recognised expertise in mediation.
Services
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Branding & Identity
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Graphic studio