GLP Charpente
Making sense through design
We designed and produced a marketing campaign aimed at owners of pontoons along Annecy Lake who want to renovate or maintain them.
When you're based in Savoie and autumn arrives, it can be tricky to climb onto the roofs. But fortunately, if you're not scared of the cold, Lake Annecy and its many private pontoons are there to take up the slack.
The first challenge was to identify the houses and properties with a pontoon on the lake. The second was distribution. It quickly became apparent that the easiest and quickest way would be to distribute directly to letterboxes.
For targeting, we were able to build up a fairly accurate anonymous database using Google Map satellite images. This list of addresses made it possible to quantify and locate the target and so prioritize, plan and optimize distribution on the ground.
But how to stand out from the crowd and attract attention?
We came up with an original, long format, overhanging the pile of mail and suggesting the shape of a pontoon, in the spirit of Victor Hugo's maxim: "Form is substance rising to the surface".
The client
GLP Charpente is a Savoy-based company specialising in timber frame work, operating throughout France.
Services
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Marketing campaign
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Graphic studio