GLP Charpente
Find out how we have implement GLP Charpente's passion for wood into a strong brand identity and a website that reflects this love of a job well done, thanks to a communication strategy focused on aesthetics and excellence.
Wood is unlike any other material. It is both flexible and powerful, living and timeless, fragile and durable. You don't choose to work with wood, it chooses you. Wood is a passion that takes hold of you and never lets go.
How do you create an identity and then develop a website that reflects this passion?
The challenge was to create a simple communication territory able to illustrate this deep desire to share the passion for wood. We also wanted to build a communications strategy focused on the customer and their needs, with everything centred around the notion of service. When you love something, you don't count. You don't count your hours or your advice.
All the communication developed for GLP Charpente aims to show just how much its teams love aesthetics, meticulous work and a desire to strive for excellence.
GLP Charpente is a Savoy-based company specialising in timber frame work, operating throughout France.
Brand platform
Branding & Identity